If you’re doing any Pay-per-click advertising for your marketing campaigns, you should definitely understand the differences between the keyword matching options. In all 3 of the major PPC advertising companies (Google, Yahoo and MSN), you will have to choice of 4 different keyword matching options.
They are as follows:
Broad Match
Phrase Match
Exact Match
Negative Match
It’s vitally important [...]
Filed under: Keywords, Search Marketing on November 23rd, 2007 | No Comments »
If you run any kind of blog or website, you’ll want to know what the “long tail” keywords are using to find your site. Generally, a long tail keyword consists or 3 or more keyword phrases that people use to type into search engines when they want to find something they are looking for.
For [...]
Filed under: Increase Traffic, SEO on November 20th, 2007 | No Comments »
I find a lot of affiliate marketers ask the question:
“What is the difference between a squeeze page and a landing page, and which should I use?”
The two can often be confused with one another or even thought of as the same thing, but there are differences that you should note when choosing which one [...]
Filed under: Affiliate Marketing on November 13th, 2007 | No Comments »
Recently I went to ‘Adsense Set-up’ to create new block of code, and I noticed there was an extra step before I was able to access the copy and paste box. It was an Adsense unit name that helps you manage your code from inside your Adsense account. This seems like a good [...]
Filed under: Adsense on November 9th, 2007 | No Comments »