The Difference Between a Squeeze Page and a Landing Page
I find a lot of affiliate marketers ask the question:
“What is the difference between a squeeze page and a landing page, and which should I use?”
The two can often be confused with one another or even thought of as the same thing, but there are differences that you should note when choosing which one to use for your affiliate campaigns.
Both a squeeze page and a landing page are essentially are what your visitor would see after they click on your ad if you’re running a pay-per-click campaign. Typically, these pages will contain some pre-sell copy to entice your visitor to want to buy into whatever it is that you’re selling. Most of the time, both these pages will contain an e-mail opt-in form to capture your visitors email addresses for list-building and/or follow-up sales.
The main difference is that a squeeze page will contain an opt-in form that you must fill-out with an email before you are allowed to go to the sales page, while with a landing page the opt-in form is optional.
Now which one should you use for your PPC campaigns? Well it really depends on a few factors. If you are using the content network with very low CPC to drive most of your traffic, you might want to use a squeeze page with a very tempting pre-sale. Something that says the site you are about to see is so exclusive, that you must enter your email to gain access. If you feel you can drive most of your sales with follow-up emails, then a squeeze page is a very effective and cheap way to build a list.
Since the majority of the traffic coming from the content network are people who are just casually browsing the web and are not necessarily in “buyers mode,” a squeeze page enables you to capture their email and follow-up later in hopes of turning them into a buyer at another time.
However, if you’re primarily doing search marketing through google or yahoo search, you would be better off using a regular landing page. Since most people who are using search are looking for something specific, it’s best not to restrict their access with a squeeze page. You’ll find that people coming from a search ad to a squeeze page will most likely just click the back button and go somewhere else. At least with a landing page, you give the visitor an option to sign-in, but also the freedom to see the rest of the sales page first.
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Filed under: Affiliate Marketing on November 13th, 2007
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