Google has added a new policy regarding Display URLS on their Adwords ads that will be effective April 1. The new policy basically states that your ad display URL has to match your landing page URL. Before, you could basically put any display URL that you wanted regardless of the actual URL that [...]
Filed under: Search Marketing on March 27th, 2008 | No Comments »
In a somewhat strange news from Yahoo Search Marketing, they have lowered the minimum search bids to below 10 cents, but kept the minimum content bids at 10 cents. On the one hand, it’s good news because now you can get even lower cost per clicks from search results providing that your quality score [...]
Filed under: Search Marketing on March 2nd, 2008 | No Comments »
Previously, I had written an article to explain the different types of keyword matching options that you can use in your pay-per-click campaigns. I went into detail specifically about broad and negative match keywords, and now in this article I will go into detail about the remaining keyword matching options - phrase and [...]
Filed under: Keywords, Search Marketing on December 1st, 2007 | No Comments »
If you’re doing any Pay-per-click advertising for your marketing campaigns, you should definitely understand the differences between the keyword matching options. In all 3 of the major PPC advertising companies (Google, Yahoo and MSN), you will have to choice of 4 different keyword matching options.
They are as follows:
Broad Match
Phrase Match
Exact Match
Negative Match
It’s vitally important [...]
Filed under: Keywords, Search Marketing on November 23rd, 2007 | No Comments »
Today, Microsoft Adcenter has released its content ad network which is available to US Adcenter advertisers. The version being released is still in beta, so except to find plenty bugs seeing is that it is a Microsoft product after all.
So what does this all mean? Well it looks like they have finally launched [...]
Filed under: Search Marketing on August 21st, 2007 | No Comments »