The Get Paid Site

In a somewhat strange news from Yahoo Search Marketing, they have lowered the minimum search bids to below 10 cents, but kept the minimum content bids at 10 cents. On the one hand, it’s good news because now you can get even lower cost per clicks from search results providing that your quality score is good.

The read head-scratcher here is why the content remains at 10 cents. If anything, the minimum cost for content network traffic should be lower than that of search. The reason being that the traffic from the content network is in general, lower quality. The clicks are coming from people passively viewing other websites with Yahoo publisher ads and are often fill with “curious” seekers rather than active searchers. Using adwords, you can sometimes get lots of content traffic with 1 cent bids, but you are usually stuck with a minimum of 5 cents for search traffic.

So what does this mean for Search Marketing publishers? A chance for lower costs for Yahoo search traffic, but no change in the content bids, at least for now. Adwords still remains your best bed if you want extremely low-cost traffic.

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Filed under: Search Marketing on March 2nd, 2008